Companies launch new adventurer foods
Eating the same energy bars over and over and over gets really old.
That’s part of the reason I love fall – many manufacturers produce seasonal flavors or at least new products around this time of year to keep it interesting.
While not all of these are simply flavors, here’s a handful of new products from food manufacturers designed with adventurers in mind. This is by no means comprehensive. It’s merely a list of products from companies who responded to my inquiry. If you know of more, let me know.
Clif Shot Roks
- Chocolate Clif Shot Roks
The bite-sized protein balls, which have a crunchy outer shell and a chewy inside, are meant as a post-activity snack.
Filled with 2 grams of protein per malted-milk-ball-sized Rok, the balls also have at least 21 grams of sodium, 27 calories and almost 4 grams of carbs.
The Shot Roks, which Clif recommends eating within 2 hours after activity, come in chocolate, chocolate chip cookie dough and peanut butter. They cost $2.99 per package of 10.
Cranberry Orange Nut Bread Clif bar
- Cranberry Orange Nut Bread
As it has for years, Clif is producing seasonal Clif bar flavors. This year, in addition to Spiced Pumpkin Pie and Iced Gingerbread, the company created Cranberry Orange Nut Bread.
The new flavor has a great cranberry orange flavor unlike any other bar I’ve tried. That being said, if you aren’t a fan of the combination normally – like my wife – steer clear.
The new flavor is currently available for $1.30.
Eddie’s Pumpkin Spice energy bar
- Eddie’s Pumpkin Spice energy bar
Making 28 bars at a time in a Vermont kitchen, the Eddie’s Energy Bars family concocted a pumpkin spice energy bar just in time for fall.
While I haven’t tried the energy bar, it sounds delicious. It’s made with honey, oats, pumpkin, pecans and a host of other ingredients.
The company, a very small startup comprised of founder Michael Adams, his dad “Eddie” and his mom Jeanne, bakes, batches, cuts, packages and labels everything by hand. Plus they get as many of their ingredients locally. That’s pretty impressive.
Eddie’s currently sells a box of 12 bars for $18 on its Web site.
Honey Stinger 10-gram protein bars
- Honey Stinger 10-gram protein bar
In a direct response to customer feedback, Honey Stinger started creating 10-gram protein bars.
The new bars are available in Peanut Butta, Cherry Almond and Cocount Almond – the same flavors as the company’s 20-gram protein bars.
The decision to do so was based on consumers who wanted a compact bar but the same taste and ingredients as the larger sizes.
The smaller bars will be available for $1.80 starting Nov. 15.
Justin’s Nut Butter chocolate flavors
- Justin’s Nut Butter chocolate peanut butter
Adding to its already tasty lineup of natural and organic nut butters, Justin’s Nut Butter is launching a chocolate line of peanut, hazelnut and almond nut butters.
The new butters, which are currently available in select areas and will be available nationwide in January, are all natural.
But the best thing about the new flavors is how they’ll be sold.
As with many of the company’s other flavors, the chocolate ones will be sold in 16-ounce jars as well as 1.15-ounce squeeze packs. The squeeze packs add crucial versatility for people on the go.
The new flavors will be sold for between 60 cents and $1 for a squeeze pack and $6-10 for a jar.
